How To Sell Your Website – Guide To Doing It Correctly

(Last Updated On: March 7, 2019)

How to sell your websiteI get asked the question, “How do you sell my website” a lot.

Chances are you have a website that you no longer want?  Don’t just let the domain name expire because you could be losing out on hundreds if not thousands of dollars.  Clearly, your best option would be to sell the website.

So, you’re about to learn how to sell your website.  It shouldn’t be a decision you just rush into though.  What I mean by that is it takes some careful preparation.  Believe, me I am speaking from experience; I have undersold websites for thousands of dollars less than they were actually worth in the past.  I want you to learn from my mistakes.

  • How Much Is My Website Worth
  • What To Give Buyers When You Sell a Website Online
  • How To Sell Your Website With Flippa.com

How Much Is My Website Worth

Website Worth?A valuable way of figuring out how to sell a website is to determine how much its worth.  You don’t want to undersell your website.  Otherwise, you would be losing out on lots of money.  However, you don’t want to try to sell your website for way more than it’s worth because no one will take you up on it.

But, how do you price your website?  When I was researching this I stumbled across WPcurve.com which wrote an article on “What is my website worth“.    For starters, you need to look at your profit.  Also, you need to consider the potential profit growth.  A lot of newbies make the mistake of thinking that whatever their domain name and host cost is a good way to figure out how much it’s worth.  This is some horrible advice, so don’t pay any attention to that.

A lot of content you read online will give you mixed responses on determining a website worth, though.  As a general rule of thumb, your website is worth 6 to 10 times of what you profit each month.  So, if you’re website makes a monthly profit of $100/month.  You should be able to sell your website for $600 to $1,000.  But, really I wrote a post on “how much is my website worth” where I stated that your website can be worth 36 times the monthly revenue.

What To Give Buyers When You Sell a Website Online

Things To Include When Selling A WebsiteSo, now that we have covered finding out how much our website is worth I want to talk about what you’re going to need to provide to future buyers.

You want to provide your buyers with plenty of documentation.  This documentation adds credibility to you selling your website for whatever you’re trying to sell it for.

Google Analytics

So, you need to provide some actual proof of your website’s traffic.  This will help show that your site does get the traffic that you state it does.  You need to use your Google Analytics where you can provide your traffic details.  This will show the unique visitors your website receives.

You can always allow potential buyers access to your Google Analytics.  This will allow them to see that the traffic isn’t just from bots.

Proof of Income

Also, you need to provide proof of income.  If you have an eCommerce website this can be a monthly earnings report.  If your website uses AdSense you can provide documentation of what your website makes per month.  If you charge for advertising you can also provide how much you’re charging for advertising and what people are paying you per month.  Lastly, if you partnered with any affiliate networks you can include monthly reports of your earnings.

Domain Names

List all the domain names that you are selling with it.  Some of them might be domain names that are 301 redirects to your main website.  State who the domain name is registered too.  Often times you can push the domain to them for free if the domain is going from one Namecheap account to another Namecheap account.

Social Media Accounts

Do include your social media accounts that are linked to your account.  For instance, if you have a Twitter, Facebook, YouTube, etc. specify that you can transfer those accounts.  I highly recommend that you use a separate email account for your social email accounts.

For instance, if you have a Twitter you can always sign up for another Gmail account and then add that Twitter to that email address.  However, it’s against many social media accounts policy to charge an additional fee for those accounts.

Graphics

Make sure you have your graphics in .psd (Adobe Photoshop) or .eps (Adobe Illustrator).  Also, any flash animations you have and obviously include your logo if you have one.  For tbwhs.com a website I sold I had a logo developed which cost me $299 at 99designs.com.  This will make it easier for the new owner to make changes to these files when they purchase your website.

My Website Selling Example

Here is an example of all the stuff you need to provide to future buyers:

Site on Flippa Sold
Please click on image to view my example listing of all the things you need to include on your Flippa.com listing.  This was a real website that I sold for $3,850.

Answer these questions with your listing on Flippa.com:

  • What is included in the sale?
  • Why are you selling the business?
  • How does the business generate revenue?
  • Can the website’s revenue be accurately tracked back to the website?
  • What can the new owner do to improve the website?
  • Please describe your business model.
  • Are there any expenses for the website? If so, what are they?
  • Are there any social media accounts with this website?
  • Does this website have an email list?
  • Have you done any SEO for this website?
  • What platform is the website developed on?
  • Terms (only use Escrow for Flippa).

How To Sell Your Website With Flippa.com

So, where should you sell your website?  There are a lot of options.

The easiest one I have found is Flippa, though.  See my Flippa.com review.  They are the most recognized name in the website selling industry.  Flippa is a site that operates much like eBay does.  You simply start your bidding and people try to outbid each other to buy your website.

Listing a website for sale on Flippa.com is pretty straight-forward.  Here are the prices for listing your website on Flippa:

  • $29.  You get a listed in their directory (for established websites).  It’s $19 to sell a starter website.  Also, you do get a standard relist.  This means if your website does not sale the first time you can always relist it again.
  • $9.  This adds your website to a “classified listing”.  Sites that are listed with classified listings tend to sell much slower, though.  Meaning you will have to wait much longer than being listed in their directory.  It could take a year or even longer.

Here is a YouTube video I found that shows you the process of selling your website on Flippa:

I do disagree with the video about selling established sites, though.  You can make decent money selling starter websites, too.

More Resources For Selling Websites

Buysellwebsite.com is great option to sell your website.  They do offer appraisals, too.

WeSellYourSite.com is another option for selling your website.  They are a brokerage website selling site which does get good feedback from website flippers.

Empire Flippers.  One of the most trusted platforms to sell your website.  Your website does need to be generating a substantial amount of income to sell it using Empire Flippers.

Conclusion

Do not rush into selling your website.  Learn from my mistakes because you’re missing out on lots of money if you rush into selling your website to quickly.  Make sure you have a lot of documentation on your website, too.  Don’t rush your adcopy either when you sell your website.  Put some real thought into your adcopy when selling your website.

Lastly, you might want to hold off on selling your website until you get it generating more money.  Also, installing a plugin to help the functionality or making the website easier to use is always a good way to increase the value of your website.

I would like to hear from others that have sold your websites.  Do you have any questions about how to sell your website, though?  Please leave your comments down below.

Garen Arnold has been designing websites for a decade now. He sold his 8-year-old affiliate marketing niche site and founded SellWebsite.co to show people how to buy/sell websites and domains.

10 thoughts on “How To Sell Your Website – Guide To Doing It Correctly”

  1. Wow, this was a thorough article. One day I plan to sell my website. Until then though, I will bookmark this page for future reference. I definitely do not want to be scammed out of my hard work. As well, I did not know there could be so much depth to making what appeared to me to be a simple transaction.

    I do have a question for you though. Are there any red flags for scams that you should be aware of when you are selling your website?

    • Of course, there are always scammers out there and people do fall for them every single day. However, I do want to give you some tips so you don’t get scammed out of your website.

      1. Use Flippa.com’s Escrow service. It’s the safest way to keep you from losing your website to a scammer.

      2. Don’t use PayPal. PayPal does NOT support services and scammers know that they can easily just say something like I never received it or something lame like that. PayPal usually just sides with the buyer. It’s the sad truth!

      3. If someone tries to tell you they will pay for the website in monthly payments and substantially more than it’s worth it’s probably a scam. Let’s say your website is $1,000 and they offer you $3,000 but want to make monthly payments. It’s probably to good to be true. Typically, they will make the first payment and then you will never hear from them again.

      4. They could contact you via email and ask that you take the website down and also offer you something way higher than you could imagine. Then, they send you a check. You deposit it into your bank account. Within a week or so the bank contacts you and tells you that it was a fake check. Then the scammer has made off with your website.

      You can always check the buyer’s feedback. If you see a lot of negative feedback you might want to reject their bid.

      Hope this helps. Just make sure you don’t rush into selling your website, though.

  2. This is a post that I’m going to have to bookmark so that when I’m ready to sell my website I can use this post to help me get what I believe it’s worth. Thanks for the great information.

    I did have a quick question, though. How long does it usually take to sell a website on Flippa.com?

    • When I post a website for sale on Flippa I typically will do the auction for 30 days. This will help get your website the maximum exposure. Also, if it doesn’t sell for what you want you can always relist it for free. Therefore, you might set your reserve high and you can always lower it based on the bids that come in if you want.

      Hope this helps and good luck selling your website.

    • To be honest with you I am a fan of selling your website on niche related forums. However, make sure they have a section on their forum where they do allow it. Otherwise, if you just paste your website for sell on a forum site you might end up annoying the crap out of an administrator. They could even end up banning your account on the forum, too.

      But, assuming they do allow you to sell your website on their forum. Make sure you only accept Escrow.com and not PayPal. I have read a lot of horror stories from people that posted their website on a forum site and the buyer requested that they use PayPal. Then, everything got switched over and the person did a chargeback or a false dispute so they could get their money back.

      I do like niche forums because it sometimes doesn’t cost you money to post your website for sale. Also, the best reason is that all the people on the forum are interested in your website (provided it’s of good quality). Therefore, your demand goes up and you will be able to sell your website for more money that way.

      I can’t stress this enough you need to contact a moderator before posting on their forum, though.

  3. I think I will use Empire Flippers to sell my site but I actually have an email list and this provides quite good revenue. But it actually depends on the time of the year and as you can guess income changes drastically. Do you have any suggestions for my situation?

    • My suggestion for you is to look at Google Trends. Type in a broad term that shows what your niche is about. Take note of what kind of trends you see. For instance, a website on stencils peaks around October. So, if I had a website about stencils I would want to sell it around that time.

      Empire Flippers is a trusted name. The success percentage for selling your website is very high there. I do highly recommend them. Best of luck selling your website.

  4. Wow, I can’t believe people actually trust these automated tools. I wonder how many times people have overvalued their website because of these automated tools.

    • I’m sure people overvalue their websites all the time. But, then again I guess they can undervalue them too. It’s really not just what a website is a worth based on different metrics. But, the underlining factor is what are people willing to pay for your website.

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